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PHILADELPHIA (October 10, 2022) – Today, the Philadelphia Flyers announced a partnership with Flyers Alum Ville Leino and his fashion company, Billebeino, for an exclusive retail collaboration which will be featured in Cap and Collar, the retail boutique located on Wells Fargo Center’s brand-new Club Level. Flyers players will also wear custom travel kits by Billebeino on road trips this season.
The fashion line, launched in 2014, mostly features high-end relaxed streetwear including sweatshirts and pants, t-shirts made with 100% supima cotton and headwear. The exclusive collaboration to be featured in Cap and Collar will also include two color variations of bomber jackets, crew neck sweatshirts and women’s items. Leino sought out a collaboration with the team and had his sights set on designing a custom kit for players to travel in.
The items Flyers players will wear on road trips this season will be sold in Cap and Collar this fall. The rest of the Billebeino collection includes items like bomber jackets, sweatshirts, t-shirts, women’s items and headwear and will have a drop this fall and again in the spring.
Alongside the Billebeino collaboration, other top brands will be available at Cap and Collar. The retail boutique will sell high-end merchandise and have an expansive selection of women’s fashion including items from Line Change, Erin Andrews’ Wear by EA, and Kate Spade. Line Change, a fashion line established by NHL player wives Angela Price and Julie Petry, has partnered with several NHL teams for custom team apparel with a mission of giving back to those teams’ communities. Ten percent of sales go back to the team’s charitable efforts, and all Flyers Line Change merchandise will have those proceeds going to Flyers Charities. The boutique will also carry items from The Bernie Parent Heritage Collection including polos, hoodies, t-shirts and hats designed by Hockey Hall of Fame member and Flyers goalie Bernie Parent with several pieces donning his iconic goalie mask.
At Cap and Collar, fans will find items like winter coats, travel bags, watches, and glassware from brands like TUMI, Travis Matthew, Peter Millar, Cutter & Buck, Vineyard Vines, and The North Face. The store will open to the public this Thursday at the Flyers’ season opener vs. the New Jersey Devils.
Not sure Vineyard Vines and Kate Spade fit the Flyers’ fan demographic, but you never know! It’s so easy to be a sardonic asshole right now, but I give the team credit for at least trying to do some interesting things here.
I know the response is going to be something like “well the product sucks on the ice, they’ll focus on everything but putting a winning team out there!“, but it’s not like the suits and marketing types just take the season off when the team stinks. They still have a job to do.
Ville Leino did not strike me as the next Karl Lagerfeld, but his stuff does look pretty sick. It is certainly a step up from the Modell’s on Baltimore Pike in Secane. Here are some pics of the gear, courtesy of Comcast-Spectacor:
edit 1 – Leino looks pretty gnarly with long hair, he should keep growing it out and go for the Finnish death metal look, like Children of Bodom
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