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Stadium Goods, Espolòn And Saner Celebrate Day Of The Dead With Streetwear – Forbes

In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with … [+] Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.”
In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.” Catching on to the collaboration trend of streetwear fashion and spirits, Stadium Goods adds tradition to its STADIUM line of merchandise in an exclusive capsule collection release.
The Calavera Collection features the Stadium Goods merchandise line as wearable art by the artist. The custom hoodie, sweatshirt, and t-shirts from the Stadium Goods’ STADIUM line come in neutral colorways adorned with Day of the Dead characters. Saner shares four one-of-a-kind designs of his signature style, inspired by Espolòn’s portfolio of popular tequila, displaying graphic prints that combine techniques from ancient Mayan artwork and modern-day graffiti.
In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with … [+] Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.”
Stadium Goods has made a name for itself as a marketplace for sneakers and streetwear as a consignment and reselling shop. Founded in 2015 by sneaker and streetwear connoisseurs, Stadium Goods became a beacon in the luxury fashion of sneakers and streetwear, ultimately acquired by Farfetch in 2019. As the brand expands its STADIUM line, they are excited to help share Mexican tradition with Saner and the Espolòn brand.
In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with … [+] Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.”
“Collaboration is at the heart of what we do at Stadium Goods and we’re proud to celebrate the time-honored holiday alongside Espolòn and Saner,” says Matthew Gomes, Senior Director of Retail at Stadium Goods. “There is a form of storytelling that happens when wearing streetwear, much like the storytelling that happens when celebrating Dia de Los Muertos.” The Calavera Collection brings authentic Mexican tradition to modern culture, a passionate pillar of the Espolòn brand as part of Stadium Goods’ effort to expand its gamut of streetwear.
In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with … [+] Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.”
Saner’s designs feature bold colors like marigold, the official flower of the Day of the Dead, and Espolòn’s signature fuchsia hue. “Dia de Los Muertos is a holiday rooted in tradition and heritage – both of which were extremely important to me when ideating and creating the designs for the Calaveras Collection,” Saner explains. “Espolòn and I share a passion for creativity, authenticity, and Mexican heritage, which has been the inspiration behind the designs you’ll find in this collection.”
In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with … [+] Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.”
The Day of the Dead is traditionally celebrated on November 1 and 2 and may include the dates October 31 or November 6, depending on location. The holiday is developed and observed in Mexico, among other places where people of Mexican heritage reside. White Spirits Marketing Director at Campari America, Sean Yelle says. “The spirit of Espolòn is steeped in the brilliance of the modern Mexican culture and for Dia de Los Muertos we wanted to authentically reflect how this traditional holiday is celebrated today. Together with Stadium Goods and Saner, we’ve done that through the Calavera Collection in not only capturing the heritage of Espolòn, but more importantly, the essence of the people and the culture of Mexico, and Dia de Los Muertos.”
In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with … [+] Espolòn Tequila and illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.”
Stadium Goods has retail stores in New York and Chicago, but the collection will be available at its Howard street location in the Big Apple. This collection drops on the Day of the Dead, November 1, and customers have one day only to purchase a piece from the Calavera Collection. It will also be available via Espolòn’s Instagram page through 11/2, where fans can win one of the pieces.

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