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'RHOA's Shereé Whitfield's She By Shereé Website Debacle, Explained – Women's Health

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“It’s actually a good thing,” she exclusively told Women’s Health.
If you watch the

Real Housewives of Atlanta, you’ll know that Sunday’s season 14 finale was a full-circle moment for Shereé Whitfield and her infamous brand She by Shereé.
The long-awaited, very meme-able lifestyle brand was 14 years in the making. And it finally debuted in a flashy fashion show filmed back in February. Bravo even had Shereé’s friend Dwight Eubanks, who declared her first fashion show, shown in season 1 of RHOA, a “dreadful…fashion show with no fashions,” in the audience to provide his commentary.
For the record, he approved the second showing, Shereé told Women’s Health in an exclusive interview.
“He came up to me after and told me you need to be in Paris! In New York!” Shereé told WH. “But of course, that got edited out.”
It was a true nail-biter of a finale with fans genuinely wondering if our girl would pull it off this time. Cast member Kenya Moore planted seeds of doubt about the models (and their height). Samples were missing up until the day of the show. And then….the 20+ piece collection debuted to a packed house.
Almost as quickly as the countdown clock on Bravo announced that SheByShereé.com was finally live and fanatics could get their hands on the fashions, the site crashed. Almost immediately, the backlash started.
Some fans complained that the prices were too high. Others pointed out an uncanny resemblance to lower-cost brands.
But as of Tuesday afternoon, the site’s shopping pages seemed ready to serve. Just before the collection launched, Shereé sat down with Women’s Health to clap back at the critics.
“The frustrating thing is when I hired them to do the website, I knew there would be an influx of people coming to the website for the finale. They’ve been coming to SheByShereé.com for months,” she explained.
In fact, Shereé asked her web designers if the infrastructure could handle 200,000 to 300,000 guests at once, and she was told the bandwidth could take that.
“This is just another example of over-promising and underdelivering,” said Shereé. “But I am so grateful. I stand in prayer; I have chills even thinking about how many people are still interested at this time.”
She added: “To continue to have the website crash…it sounds bad, but it’s actually a good thing.”
This line is something of RHOA folklore. In Season 1, which aired in 2008, viewers meet Shereé as she is going through a divorce with her ex-husband and former NFL star Bob Whitfield.
At the time, Shereé was operating “one of the hottest boutiques” in Atlanta. But she had to close shop to take care of her kids.
She set out to launch her own line and stage a fashion show. The only problem? The garments weren’t ready on time. After a bit of a frenzy, Shereé held an event where she showcased sketches of her designs instead. This was the aforementioned “fashion show with no fashions.”
Shereé took a break for a bit—she needed time to work on her Chateau after all—but was asked about her line again at the season 10 reunion. Andy Cohen asked Shereé what happened to She by Shereé, to which she responded, puzzlingly, “joggers.”
When asked when the line would be available for purchase, Shereé said, “September. Spring/Summer,” which is truly one of the best housewives clips of all time.
The joggers have yet to surface, but if Sunday’s fashion show was any indication, they look, in the words of Dorit Kemsley, “very chic.”
Shereé is in on the joke and said she used all the memes to her advantage.
“I get so many messages from people in similar situations, maybe not in fashion, but have had a dream that’s not happening,” said Shereé. “And I tell them to stay resilient and keep fighting as I did.”
Shereé is asking fans for a bit more patience. She says her website will be functional by Tuesday evening.
“I will not sleep until this is figured out,” she told WH. She plans to drop five to six pieces every three to four weeks until the complete 20+-piece collection is fully released. Here’s a peek from IG:
Page Six, and many people online, have pointed out that one of Shereé’s pieces looks very similar to a gray cropped top and legging set available for purchase on Shein and Amazon.
I asked Shereé about this, and she said she hadn’t seen the reports but noted that other artists’ work often inspires fashion.
"I have a lot of people on a lot of websites looking at products and saying, ‘Ooh, I like that, I’m inspired by that,’” she said. “Then you take that and put your own spin on it,” Shereé said she had never seen the Shein or Amazon look-alikes before.
“The majority of my pieces are custom,” Shereé explained. “Everything you saw on the runway was custom.”
A note on the price: Items from Shereé’s site cost around $130, while a similar Shein set retails for $22. But you have to pay for quality, says Shereé.
“Everyone who follows Shereé Whitfield knows that everything I do is quality," she said. "I am quality.”
She points to one error: There was a mix-up with the description on one of her t-shirts. Shereé’s staff tagged the item at more than $100, but didn’t to note that it was hand-signed. An unsigned shirt would cost far less, Shereé said.
“I can’t cheapen myself and my time,” she said. “It’s my signature!”
When she’s not building elaborate homes or fashion brands, Shereé is hitting the gym to stay fit and keep calm, she said. She swears by strength training and plyometrics.
“That’s my me time,” she said. “It’s so important.” She designed her clothing with movement in in mind and has spent time knowing what works and what doesn’t.
Stay tuned for more drama as the RHOA will be back with their reunion on Sunday, September 11th.
Jacqueline Tempera is an award-winning writer and reporter living in New Jersey with her many pets. She is a business owner and a double Scorpio who loves all things astrology and reality television. She is passionate about body diversity and representation, mental health, and the fight to end sexual assault and harassment. To learn more about Jackie, follow her on Instagram @jacktemp or visit her website at jackietempera.com

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