Major League Soccer (MLS) outfit the LA Galaxy have signed a multi-year extension of their main shirt sponsorship deal with Herbalife Nutrition.
Although financial terms of the renewal were not disclosed, the Sports Business Journal (SBJ) reports that the new deal is worth US$7 million a year for the next five seasons, marking an increase on the expiring ten-year agreement worth US$4.4 million annually.
Herbalife’s logo will continue to feature on the club’s primary and secondary jerseys in all club competitions, as well as on training gear.
In addition to retaining kit inventory, the nutrition brand will remain the Galaxy’s official nutrition partner and presenting partner for the length of the contract extension.
The deal, which was brokered by AEG Global Partnerships, will see the MLS club launch dedicated activations, fan experiences and new community initiatives.
The Galaxy and Herbalife first came together as partners in 2007, making the shirt sponsorship the longest running deal in MLS history.
The company is also the naming rights partner for a new, 17,000 square foot training facility in Westlake, California, Proactive Fueled by Herbalife Nutrition. The new complex will provide access to strength and conditioning, rehabilitation, nutrition management and the Herbalife24 sports performance testing lab.
As the Galaxy’s official nutrition partner, Herbalife will continue to offer its full range of products to the team’s players and coaching staff. The brand will also provide the club with dietitians and customised nutrition programmes designed for the players.
“We are excited to come to this multi-year extension with the LA Galaxy as we continue to nourish the team to maximise their performance on the field,” said John Agwunobi, Herbalife chairman and chief executive.
“The partnership includes nutrition education, sustainability, giving back to our communities, and new areas of collaboration that will benefit our independent distributors, the LA Galaxy, and their fans globally.”
Chris Klein, president of the LA Galaxy, added: “Herbalife Nutrition has become a trusted and valued partner of the club and their brand is one our players always wear with pride.
“We are thrilled to extend our record-breaking jersey partnership, which is not only the longest in MLS but also one of the most successful in regards to community impact and the contributions made towards the advancement of soccer worldwide.”