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Flyers partner with alum Ville Leino for exclusive apparel collection – NHL.com

PHILADELPHIA (October 10, 2022) – Today, the Philadelphia Flyers announced a partnership with Flyers Alum Ville Leino and his fashion company, Billebeino, for an exclusive retail collaboration which will be featured in Cap and Collar, the retail boutique located on Wells Fargo Center’s brand-new Club Level. Flyers players will also wear custom travel kits by Billebeino on road trips this season.
The fashion line, launched in 2014, mostly features high-end relaxed streetwear including sweatshirts and pants, t-shirts made with 100% supima cotton and headwear. The exclusive collaboration to be featured in Cap and Collar will also include two color variations of bomber jackets, crew neck sweatshirts and women’s items. Leino sought out a collaboration with the team and had his sights set on designing a custom kit for players to travel in.
”When I played, we always had to travel in suits. It is a dream come true to design comfortable yet sophisticated outfits for the team to travel with,” said Leino. “I have a great history and love for this club. Philadelphia is kind of a home away from home and I still have a lot of lifetime friends here, therefore it means a lot to me. Some of my old team mates are now walking into the games representing my brand. I have always loved the saying: look good, feel good, play good.”

Leino joined the Flyers in February 2010 and went on to become a vital part of the team’s run to the 2010 Stanley Cup Final, posting seven goals and 14 assists for 21 points in 19 games to set a new franchise record for points by a rookie in a playoff season. He then scored 19 goals and added 34 assists for 53 points in 81 games the following season to help the Flyers win the 2010-11 Atlantic Division championship.
The items Flyers players will wear on road trips this season will be sold in Cap and Collar this fall. The rest of the Billebeino collection includes items like bomber jackets, sweatshirts, t-shirts, women’s items and headwear and will have a drop this fall and again in the spring.
Alongside the Billebeino collaboration, other top brands will be available at Cap and Collar. The retail boutique will sell high-end merchandise and have an expansive selection of women’s fashion including items from Line Change, Erin Andrews’ Wear by EA, and Kate Spade. Line Change, a fashion line established by NHL player wives Angela Price and Julie Petry, has partnered with several NHL teams for custom team apparel with a mission of giving back to those teams’ communities. Ten percent of sales go back to the team’s charitable efforts, and all Flyers Line Change merchandise will have those proceeds going to Flyers Charities. The boutique will also carry items from The Bernie Parent Heritage Collection including polos, hoodies, t-shirts and hats designed by Hockey Hall of Fame member and Flyers goalie Bernie Parent with several pieces donning his iconic goalie mask.
At Cap and Collar, fans will find items like winter coats, travel bags, watches, and glassware from brands like TUMI, Travis Mathew, Peter Millar, Cutter & Buck, Vineyard Vines, and The North Face. The store will open to the public this Thursday at the Flyers’ season opener vs. the New Jersey Devils.

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