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Bleachy Boutique takes custom clothing from online to downtown Scottsbluff – Columbus Telegram

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Jennifer Rojas poses next to a selection of shirt designs at her J-e-Double N’s Bleachy Boutique in Scottsbluff. Rojas opened her new business in early August.
A Scottsbluff woman has turned a business she started during the pandemic into a full-time venture.
Jennifer Rojas started bleaching shirts while her job was closed due to the coronavirus pandemic. With five years’ worth of experience making custom shirts, she’d gained quite the following with her products.
“It’s sublimation print with kind of an ’80s look,” she said. “It was popular online and I did really well with my Etsy store, so I decided to take it to another level.”
Jennifer Rojas began bleaching shirts during the coronavirus pandemic, and she’s taken that hobby from an online service to a bricks-and-mortar store in downtown Scottsbluff.
Rojas opened J-e-Double N’s Bleachy Boutique at 1610 Broadway in August. The Scottsbluff store is not her first foray into selling shirts in person. She’d previously rented space inside a different store at Uptown Scottsbluff, but wanted to have a place of her own.
“I didn’t want it to be just Jenn’s blah blah blah, I wanted it to be something unique and fun,” Rojas said. “I’m ready to be an asset to our area.”
Most of her shirts are custom-made, either by her or other artists. She can press custom designs from a selection of available images on the spot. Her shirts feature humorous sayings, holiday themes, school spirit designs and more.
She sells other items as well, including pants and shoes.
“I sell Myra bags, and those are popular with more western, country, girly (customers). I sell a lot of jewelry … earrings, necklaces, bracelets, then kind of in-between,” Rojas said.

The boutique provides other services, such as a salon being set up in the back. Another facet is a loose leaf tea bar, which a friend runs.
“Basically the concept is they can come in, get a tin and fill it with any loose leaf tea they want to, making their own blends,” Rojas said.
Rojas’ daughter also offers henna art at the store on Saturdays.
“We’re trying to really make it (the boutique) an experience, something fun for everybody,” Rojas said.
Most of her customers are women in their teens through their early forties. She sells a variety of shirts to customers, with some items selling better than others. She said it’s just a matter of trial and error to see which items prove the most popular.
Rojas said she enjoys meeting customers from all over. Some people find her on Facebook, others just walk in while shopping, and others still are her longtime Etsy clientele.
“I grew up in Seattle, so my taste in things is totally different from west coast to Midwest,” she said. “I feel here a lot of things that sell are Western, Midwest-type things, but I try to bring a little bit of that west coast flair. I know there are still people who have my sense of humor or have my style or taste. It’s just trial and error as well.”
Rojas aims to have a grand opening celebration with live music and refreshments later in September. She said she wants to provide new services over time but will continually keep working at the shop.
“It’s my business,” she said. “It’s kind of my baby, so you’ve got to start somewhere.”
Marah’s Treasures is at 304 Broadway St. in Taylor in Loup County. The shop carries gift items and fragrances, plus life-sized plywood figures made to order, and is open Thursday and Friday afternoons.
The Most Unlikely Place, 205 Main St. in Lewellen, is just a short drive from Lake McConaughy and is open Wednesday-Saturday 9 a.m. to 2 p.m. It closes for the season from mid-November to mid-March.
The combination bistro/gallery serves breakfast and lunch as well as offering a wide variety of fine art. Sculptures, jewelry, paintings and more are available.
The Fort Cody Trading Post, 221 Halligan Drive in North Platte, has a variety of merchandise. The store is open from 9 a.m. to 5:30 p.m. “We have one of the best selection of western books anywhere, handmade Native American jewelry and arts, T-shirts, toys, Minnetonka Moccasins, retro soda pop, candy, hot sauces, cook books, Nebraska-made items and food, stuffed animals, souvenirs, cards and much, much more,” the store’s Facebook page boasts.
Marshall Custom Hats, 214 Staples St., in Arthur features handmade hats made by James Marshall. “It’s amazing that about 42 percent of my customers are repeat customers,” Marshall told Tri-State Livestock News last year. “Once I get them in once, they’re usually back for another one.”
Hollywood Candy is in Omaha’s Old Market at 1209 Jackson St. The store specializes in “hard-to-find retro and nostalgic candies of the past” and has modern-era candy as well. It has a large collection of PEZ dispensers and retro toys and novelties. 
The Brown Sheep Co. Mill Store, located at 100662 County Road 16 in Mitchell, is attached to the mill and sells the company’s yarn “seconds” and other crocheting/knitting supplies. The company’s yarn is known and sold worldwide. One benefit of the mill store is “seeing all the wonderful handpaints that our handpainter tries out when developing new color ways.  Because these hanks are one of a kind and generally not reproduced, they are not offered to our retail customers for purchase,” according to the company’s website.
The Cottage Inspirations shop in Cambridge, 710 Nasby St., features quilting supplies as well as home decor items, including antique furniture, Gooseberry Patch cookbooks and McCall’s Country Candles. The shop is owned by mother and daughter Melody Brown and Samantha Jones.
The Antiquarium and Bill Farmer Gallery, 309 Water St., is in Brownville and sells used, rare and out-of-print books. The store offers some 150,000 titles and is housed in a remodeled former grade school. It specializes in foreign language books, cinema titles and fiction. The store began to 1969 in Omaha, moving to Brownville in 2008.
Master’s Hand Candle Co. in Tekamah, 3599 County Road F, has more than candles — delectable chocolates, flowers, home decor, shopping, gifts, jewelry, purses and diva wear. The shop’s website declares it “every woman’s dream store.” The store is open Monday through Saturday from 9 a.m. to 5:30 p.m.
The North Platte Art and Gift Gallery, 516 N. Dewey, is open Tuesday through Saturday and has local contemporary art in a variety of mediums. The enterprise began in 1987 when a group of local artists rented a vintage downtown storefront. One of the five galleries hosts monthly competitive art shows.
Park Avenue Antiques, 515 N. Park Ave. in Fremont, has furniture, dishes, linens, home decor and books, as well as a multitude of signs. The shop is open from 9 a.m. to 5 p.m. Monday-Saturday and noon to 5 p.m. Sunday.
Its website describes The Keeping Room as “a fusion of stylish antiques, unique holiday and home decor, unique fashion, food and drink and a friendly atmosphere.” The Nebraska City store is at 717 Central Ave. and is open Monday-Wednesday 10 a.m.-6 p.m., Thursday-Saturday 10-7 and Sunday 1-4 p.m.
Yesterday’s Lady, 113 N. Fifth St. in Beatrice, features vintage fashion in the restored 1887 Schmuck building. Proprietor Susan McLain has clothing from the 1800s to the 1960s.
Suite Child Aqua at 2304 Central Ave. in downtown Kearney has the latest baby and toddler fashions as well as helpful products for families with new babies. There is also a store in Elkhorn.
Tammy and Randy Obermier own York Boot ‘N Repair on the east side of the town square for 100 years. The business is a full-service leather repair store that also builds custom orthotics and sells boots and shoes.
Platte River Outdoors in Loup City sells a variety of hunting, fishing and archery gear and accessories. The store is open Monday-Saturday from 8 a.m. to 6 p.m.

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Jennifer Rojas poses next to a selection of shirt designs at her J-e-Double N’s Bleachy Boutique in Scottsbluff. Rojas opened her new business in early August.
Jennifer Rojas began bleaching shirts during the coronavirus pandemic, and she’s taken that hobby from an online service to a bricks-and-mortar store in downtown Scottsbluff.
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