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Best Slogan T-shirts 2022: 16 Women's Logo T-shirts To Buy Now – ELLE

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Let your tee do all the talking.
Step aside the humble white tee. Logo and slogan T-shirts are making a serious comeback this season, if the AW22 runways are anything to go by. So if you haven’t invested already, you should definitely consider adding this laid-back essential to your wardrobe – we promise it’ll prove just as versatile as your trusty tank tops and turtlenecks.
If we had to pinpoint it, we reckon the slogan T-shirt was officially ‘invented’ 40 years ago by Katharine Hamnett. The British designer made fashion history when she wore the words ‘58% Don’t Want Pershing’ (a comment on the European vote against nuclear missiles) splashed across her chest to meet the then-Prime Minister Margaret Thatcher in 1984. She’s continued to create politically-charged apparel all through her career, her most famous being the ‘Choose Love’ tee, championed by Wham’s George Michael in the Wake Me Up Before You Go Go music video (1984). And, even in 2022, this tagline is still associated with campaigns supporting suicide prevention and anti-drug movements.
These rebellious slogan styles were soon overshadowed by the ‘logomania’ that consumed the 1990s. Luxury brands such as Calvin Klein, Louis Vuitton, Gucci and Dior debuted monogrammed collections that included shoes, sweatshirts and T-shirts. The result? The everyday tee was finally introduced to the runway and hailed as high fashion.
But the growing counterfeit market meant brands soon retreated to refined and minimalist collections for the best part of 20 years. It wasn’t until the 2010s that they reclaimed the logo, pivoting to playful, rather than tasteful aesthetics (Gucci took this to another level by actually collaborating with tailor Dapper Dan, who had been selling ‘knock ups’ in Harlem for decades). Luxury labels were cashing in on logo-heavy entry level items and even started incorporating other iconic consumer branding into their looks: Moschino teamed up with McDonald’s in 2014 and Vetements’ sold DHL branded tees for a cool £185.
It’s not only logos that have captured the luxury market’s attention though. Creative director Maria Grazia Chiuri’s debut collection for Dior famously returned the protest-message slogan T-shirt to the runway in 2016. Similarly inspired by a deeper meaning like Hamnett’s politicised styles, the tee read: ‘We Should All Be Feminists’ (the title of author Chimamanda Ngozi Adichie’s essay in defence of feminism) and raised money for global education and health charities.
So, what’s the best way to wear the logo T-shirt in 2022? It’s all about high-low styling. The beauty of this piece is that it’ll tone down dressy outfits and add some serious attitude to key staples you already own – think blazers and your favourite jeans. Take inspiration from Hailey Bieber, who styles her designer logo tees with distressed denim and crops any oversized fits by tying them in a knot. Or, channel Gigi Hadid and add a touch of glam to a slogan T-shirt by wearing it with leather trousers and strappy stilettos.
Keep scrolling to see the best logo and slogan T-shirts to shop now, from the iconic Gucci branded tee to Dior‘s famous slogan style – plus, ELLE’s favourite high street finds.

No matter the occasion, a logo T-shirt is a wardrobe essential. If you’re looking to invest in a statement piece, Isabel Marant’s graphic styles are a good place to start: her sporty logo is a fairly new addition, but it encapsulates the brand’s elevated-but-relaxed, 1980s aesthetic perfectly. Or keep it simple – you can’t go wrong with black and white – and wear your Calvin Klein tee like Kendall Jenner with high waisted denim and chunky trainers.
Considering shelling out for a designer T-shirt? We’ll be the first to admit you’re pretty much paying for the logo, but we can also vouch for how beautifully cut luxury tees are; the jersey is always great quality and has a beautiful drape too. When Gucci introduced its cult style back in 2016, it sold out after several drops – a newgen status symbol, this logo tee was more coveted than any It-bags (we told you: nonchalance is priceless).

A post shared by Lucy Williams (@lucywilliams02)

Obviously top of our wish list is Dior’s iconic ‘We Should All Be Feminists’ T-shirt, loved by likes of Rihanna, Natalie Portman, Kendall Jenner and Karlie Kloss. But if you don’t have over £600 to spare, we’ve also seen some great slogan styles on the high street recently: Cos’ unisex printed T-shirt created in celebration of Pride 2022, Tatty Devine’s ‘Full Time Feminist’ top that supports the charity Equality Now, and Molly Bland’s graphic tee designed especially for the British Red Cross.

If you don’t do slogans, go for something graphic instead. Branded tees are styles that don’t shout ‘logo’ in the same way – perhaps they’re more subtly stamped at the chest pocket or have playful prints alongside their house branding. Either way, these designs will look just as good paired with loungewear as they would smartened up with a leather blazer this season.


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